When You Lose Your Social Media Manager (Or, Notes on SMMSs to Drown Your Tears In) — Updated (5/15/2023)

(See Update notes before the list!)

Fun fact: when a major social media network is bought by a billionaire who has no idea how to manage a social media network, one of the predictable consequences is that said social media network might stop working as expected.

And so here we are in May 2023 with Twitter’s new API changes rippling through the app and service industry like a tornado of stupidity. The consequences of all this? I’ve now spent hours upon hours researching social media managers. Why? The system I was using, SmarterQueue, cut off all support for Twitter two months before my annual subscription had ended. Additionally, the new API rules also scuttled moa.party, the crossposter I used to pull certain items from my Twitter feed to post to Mastodon.

Like a lot of folks, I don’t really have the time to sit on social media apps posting. And like a lot of folks, I have things to “sell,” which means I don’t have much choice but to be on social media apps. In this case, I mostly “sell” a podcast, and in the corporate environment of podcasting, you can’t exist without a social media presence. And one person really can’t manage that much social media without a little help. For me, that help comes in the form of a social media manager.

As such, when my existing management tools either went belly up or fell apart due to Muskian shenanigans, I knew I needed to…